By Arnold Asamoah-Baidoo
The refusal of the reigning Vodafone Ghana Music Awards (VGMA), Kumai Eugene and his label, Lyn Entertainment to collaborate with venerated rapper, Guru – dominated the headlines with varied opinions and suggestions being bandied around.
While some commentators were lost on the concept and essence of music collaborations, others obliviously pooh-poohed the quintessence of what collaborations stand for.
Music collaboration is a crucial handiness all musicians and their respective handlers should consider, as it helps in the development of musical knowledge, boosting of exposure, opening of opportunities, and most importantly, the advancement of career in the music industry.
Music collaboration is when two or more creatives come together to produce a musical project and it’s one of the most significant creative forces driving music today.
For every player in the music industry and for every music lover, it’s essential to understand the value of music collaboration and the advantages it offers.
Enhancement of Career
Nobody records a song or engages in a collaborative project just for the sake of it. The purpose is for the song to do well; to be appreciated by the fans, top the charts, attain the most streaming numbers, attract shows, deals and win awards.
In effect, if the song does well and attracts all the positives, career is ultimately enhanced.
Exposure to New Fanbase
Collaborating with another artiste exposes you to the fanbase of the other act. Tapping into the audience of another artiste is a way to reach new fans and expand exposure and if the other artiste is well-established, then the potential reach is even higher.
Collaborating with another artiste can also connect you with their industry contacts. Having an extensive network of professionals within the music industry is vital to your success. Expanding your network can also open doors to further opportunities.
Learning New Skills
Music collaboration presents opportunities to learn and create. There’s absolutely no one within the industry who knows everything about music. Everyone, including you, has something unique to offer. Learning new techniques and putting them into practice also forces you out of your comfort zone as an artiste.
During the process pf collaborating, you will also identify your strengths and weaknesses. Your strengths will drive your music, and your weaknesses will allow you to take your music to the next level. Collaboration can encourage you to address limitations and push the boundaries of what you’re capable of musically.
Collaboration increases productivity by helping combat writer’s block. It’s easier to work through creative stalls by sharing ideas and inspiring each other. Moreover, collaboration forces you to hit deadlines and not procrastinate or make endless tweaks.
Working with others and delegating different responsibilities during the creative process can save time and boost productivity. Offloading duties will also free time to focus on other aspects of building your career. For a saturated music industry, elements like brand development, promotion strategies, social media presence, and booking shows are vital and one needs help to execute them.
Collaborating with like-minded creatives with different skills or experience is beneficial. The music industry comprises people with innumerable skillsets and trades. Working with talented music producers, singers, songwriters, audio engineers, and others who can provide complementary skills and ideas will improve your music and musical knowledge.
Artistes usually become immersed in the music production process, and it makes it hard for them to hear their music objectivity. Useful feedback, both positive and negative, will give you a fresh perspective on your music. It will also present new ideas, reveal problems that may need fixing, and help you make artistic decisions.
Music feedback is an essential part of artist development and one can get it during the process of collaborating. Essentially, seeking feedback will help you improve your music and production skills.