In Nigeria, Burna Boy is touted above the likes of Wizkid and Davido, as the only artist elevating the genre of Afrobeats since the legendary Fela. In Ghana, Kelyvn Boy has been named as that artiste that does quintessential Afrobeats, albeit the comparison to Wizkid with regard to his vocal delivery, however, there’s some refreshing competition.
In comes another talented chap that has an amalgamation of artistic definitions; Burna Boy’s style, King Promise’s looks and Davido’s swag. He is Joojo Addison!
Ghana’s authoritative entertainment newspaper, Graphic Showbiz, presented a feature on the young, ebullient and skilled Ghanaian Afrobeats star.
Afrobeats has focused a lot of global attention on Nigeria with many of its leading artistes such as Davido, Tiwa Savage, Wizkid, Yemi Alade and others performing at sold out shows across the world.
While Ghana is making some good moves with Afrobeats as well, new music entrant Joojo Addison believes we have not done much to own the genre which is thought to trace its roots to Highlife.
In an interview, Joojo said Ghana must make bigger inroads on the world stage with Afrobeats.
“The secret of the success of the Nigerian music market is because of their ability to sample rhythms across Africa and mostly from Ghanaian Highlife. For example, Fela Kuti took a lot of inspiration from Ghanaian Highlife and that led him to invite some Ghanaian musicians to play with his band.
“He originated the Afrobeats rhythm by combining Highlife with different styles across Africa, including Jazz and Pop but unfortunately, Ghana is not taking advantage of this gold mine.
“Currently, Afrobeats is the way to go and as a new act, my mission is to push that agenda by promoting it my way so that Ghana can equally benefit from the new wave in global music,” he stated.
Named Essien-Addison Kyei, Joojo describes himself as a singer, rapper, poet and songwriter. He is a product of the Kwame Nkrumah University of Science and Technology (KNUST) and announced his entry into music when he released his debut Guy Man in 2018.
He followed up with ‘Yessa Massa’ early this year and while gradually building his brand, he came out with Remedy last month.
Produced by Kros, Remedy which features Xrusade, is a mid-tempo tune which encourages people to face their troubles and find solutions to them. In his opinion, every issue has answers so people should find remedies to them.
At the moment, Joojo is being managed by entertainment analyst and former PRO of Film Producers Association of Ghana (FIPAG), Michael Kwaku Ola and he said that he was moved to support Joojo because of his distinct talent.
“I have seen many young acts but I think Joojo stands tall because he exudes something different from the rest. His style and aura pushed me to take up the management role to support the brand,” he added.