TRUTH! Streaming Not A Money-Making Venture – Vasti Jackson

This generation of artistes are overly heavy on streaming numbers; they do not hesitate to announce and project how many number their songs and albums have been streamed on platforms – sees and hears too!

The impression created with news of artistes making strides with streaming numbers doesn’t impress Grammy-winning guitarist, Vasti Jackson.

Vasti claims holds the opinion that streaming numbers does not amount to lots of money for the artistes.

He passed the comment when he joined others as a panel for the ‘Return Conversations: The Business of Music” – a masterclass that was put together by the Ghana Tourism Authority, the Creative Council, Beyond the Return secretariat and The Bridge Zone – all under the auspices of the Ministry of Tourism, Arts & Culture.

On the theme, ‘Finding Innovative Ways to Market Ghanaian Music to the Rest of The World’, speakers from varied fields were assembled to share knowledge on the subject; Malcom Xavier, Coriya Burns, Dontae Winslow, Glyn Aikins and Mark Okraku Mantey.

“You think you are making hits with streaming numbers but you are not making money.” Vasti said on how the streaming platforms and aggregators take the chunk of money and give peanuts to the artistes when it comes to streaming.

He also talked about how streaming has affected music production.

“Streaming has devalued music,” he stated!

Vasti had an advice for the young generation of musicians.

“Spend time to develop your craft than something you don’t develop,”

Vasti Jackson is guitarist, singer, songwriter and record producer. His album, ‘The Soul of Jimmie Rodgers’ won the Best Traditional Blues Album category at the 59th Grammys.


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