Hitting a million has become a feat in the Ghanaian music industry when it comes to music video promotion and how fast you hit that mark adds to that laurel – www.enntertainmentgh.com knows this!
Sarkodie’s controversial jam, ‘Happy Day’ has hit 1 million views on YouTube after just a week of its release and the fans are joyous over such a feat.
The Kuami Eugene-assisted boisterous track was met with an intense conversation, filled with an admixture of commendation and condemnation – thanks to what seem or sound like an endorsement for the sitting President, Nana Akufo-Addo.
The hype surrounding the song was also intensified by the VGMA Artiste of the Year’s media rounds in his attempt to downplay his knowledge and involvement in that political shout-out in the song by Sarkodie.
Sarkodie has not publicly come out to declare that the song is an endorsement song but his flip-flopping on the exact theme and direction of the song also added to the publicity drive for the song.
Whether a stunt was intentionally pulled by the two artistes to generate hype and conversation or not, the fact is, the ‘gimmick’ worked, driving over a million eyeballs to the video in a week.