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SHOW WORK: Ghanaian Artistes On The Move

By Arnold Asamoah-Baidoo

Music is universal and the business is international, so, the target for any entertainer is to capitalize on that market and make gains; and as it stands now, a lot of Ghanaian musicians are making the best of that international platform.

Stage performance is an integral part of the lifestyle of the musician. In Ghana, it has arguably become the biggest revenue-generating point for musicians both home and away.

In the last couple of months, Ghanaian artistes are virtually all over the place, headlining their own concerts, embarking on tours and gracing various shows across the world.

These artistes and their handlers realize that the music transcends their home and taking advantage of the multitude of music lovers across the world that patronize their music and performing to them – is critical.

Aside the likes of Wiyaala, Amaarae and Ebo Taylor who have cemented their foray on that international market, here are some of the artistes that are clearly ‘grinding’ and making the best of international gigs.

King Promise

Off the release of his well-received ‘5 Star’ album, crooner, King Promise and Killbeatz’s Legacy Life Entertainment imprint have embarked on what looks like a well-planned, well-executed and well-patronized tour that took the artiste to UK, Scandinavia and the America.

It is fascinating seeing the kind of fun the artiste is having on this tour, the level of seriousness he has attached to the project and most importantly, the kind of reaction he elicits from the crowd at every stop.

Good look!

Stonebwoy

Stonebwoy has worked tirelessly in 2022, more than any other fellow in Ghana, arguably. The man has not had any form of rest the entire year and he’s billed to headline most of the events in December.  He is one most booked artiste from Ghana when it comes to international festivals.

After a highly successful ‘Therapy’ tour, the artiste is not relenting. He just performed in UK, came for another performance in Ghana and jetted off to South Africa for the Afrochella concert.

Good look!

 Sarkodie

The most decorated Ghanaian artiste of all time has had quite a good run across the globe. His international appeal has never been in question as his brand, songs and connections are heavily felt across the globe.

In preparation for the release of his highly anticipated ‘Jamz’ album, the rapper now with the moniker, ‘Landlord’ – returned to the UAE to perform at the ‘All Africa Festival’ in Dubai.

Good look!

KiDi

Gambia is known to be such a welcoming spot for artistes from Ghana. Over the years, the likes of Shatta Wale, Guru, Bisa KDei and many others have received rousing reception from patrons from that country.

KiDi continued that tradition by storming the region with such an eclectic performance, and that came after what turned out to be a successful O2 Arena performance in the UK.

The manner he was mobbed in Gambia, the way they crowd sang along effortlessly to his songs tell how far he has come as an international artiste.

Good look!

Kuami Eugene

After generating some hoopla over his move to Empire Record Label, Kuami went over to New Zealand and Australia and gave them a memorable outing, ‘shutting down’ all the spots he performed at.

Clearly, the songs of these artistes travel far and wide and most interestingly, they are performing to people from all walks of life and not just Ghanaian communities.

Good look!

Adina

If anybody had any doubt about her international appeal then that notion was dissipated by her appearance at the ‘Promiseland Festival’ in Australia. The highlight of that performance was the crowd reaction to the artiste and her songs considering the fact that most of the patrons were predominantly white.

She put up such a spectacular performance and obviously needs more of such international exposure.

Nice look!

Santrofi

This band of young, talented guys have been some of the greatest ambassadors of the genre, highlife and there’s no dispute about it.

They ‘rocked’ several festivals and the energy they exude on every stage is simply amazing, not to talk about the reaction from the massive crowd that trooped in to every one of their shows.

According to the band, highlife is the savior of Ghanaian music and although I do not subscribe to that thinking, I can’t blame them. They are winning!

Good look!

Gyedu Blay Ambolley

Give it to the legend; he still has it.

The legendary highlife musician and his Sekondi Band have toured the world this year and they did really make an impact with Highlife.  Just like Ebo Taylor, Uncle Ambolley defies age and continues to mount the international stage to sell Ghana.

Awesome!

Kwesi Arthur

He may have been relatively quiet after the release of his album, ‘Son of Jacob’ but Kwesi Arthur tested his international appeal with a show in New York and yes, he nailed it.

More of such would only cement his presence on that international market.

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