IT MUST BE LYDIA! Who Wins ‘Africa Social Star’ For E! People’s Choice Awards

2 October 2020 E! Entertainment Television – NBCUniversal International Networks’ global, multi-platform brand dedicated to all things pop culture – today announced that voting is open for the 2020 E! People’s Choice Awards, celebrating all forms of entertainment and chosen entirely by the fans.

E! is engaging fans worldwide to vote in over 40 categories across TV, music, movies and pop culture. The voting window will run through 23 October, on or Twitter.

For the second time in the history of the ceremony, the E! People’s Choice Awards has once again opened a category dedicated to Africa – African Social Star of 2020 – with eight contenders in the running. Last year, Bonang Mathebe scooped up the coveted title of African Influencer of 2019.

In the race to be crowned the African Social Star of 2020 from Africa is Ghanaian Movie Academy Award winning actress Lydia Forson.

Africa social media star and model Karl Kugelmann; rapper, actress and poet Sho Madjozi; International Emmy Award nominee and actress Thuso Mbedu; magician and TikTok star Wian van den Berg and reigning Miss Universe Zozi Tunzi. Nominated from across the continent are Nigerian YouTube phenomenon Dimma Umeh; Kenyan comedian and internet sensation Elsa Majimbo.

Speaking about their nominations:

Lydia Forson: “I have gone from watching E! News to being ‘THE NEWS’. If this isn’t what dreams are made of, I don’t know what is.”

Zozi Tunzi: “Wherever I go in the universe, it will always be my life’s mission to represent myself, my family, and my Africa in the beautiful light they all deserve to be. I have had the most incredible time doing that as the current Miss Universe and now this honor of being an E! People’s Choice Awards nominee still within my reign is mind blowing. Thank you, so much and good luck, to all the incredible nominees!”

Sho Madjozi: “This is amazing. What a huge nod from E!”

Dimma Umeh: “This nomination is such a welcome surprise and it proves to me without a doubt that with whatever you do, your dreams are valid!”

Elsa Majimbo: “Being nominated reminds me that no dream is too big, no star is too far. Even when all odds seem to be against you, once you discover yourself and just be yourself you will experience the most beautiful parts of life.”

Thuso Mbedu: “I have never planned to be a star of any sorts. When I pursued acting it was because that is my purpose, the influence is a by-product and in this digital media age I aim to use my platforms for good, to create awareness for important causes and shine the light on things that could be overlooked. I am honoured to be considered for this award.”

Official voting is open until 23 October. Fans can vote up to 25 times per day, per category, per method (voting website and Twitter). On 15 October, the votes will count as double, equalling up to a maximum of 50 votes per category, per voting method. For Twitter votes: posts must be public to count. Posts count as a vote if the category hashtag (#AfricanSocialStar) and a corresponding nominee hashtag are used together in the same post. For example:

Check it out! I voted for #NomineeName as #AfricanSocialStar at the E! People’s Choice Awards! #PCAs

The nominee hashtags are: #DimmaUmeh, #ElsaMajimbo, #KarlKugelmann, #LydiaForson, #ShoMadjozi, #ThusoMbedu, #Wian and #ZoziTunzi.

The E! People’s Choice Awards will be broadcast on Sunday 15 November, starting with Live From The Red Carpet at 02:00am CAT and the ceremony at 04:00am CAT. The ceremony will be repeated the following day on Monday 16 November at 9:30pm CAT. Only on E!.

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