WHICH IS MORE IMPORTANT? ‘Creative Arts Would Be Competing With Sports’ – Zylofon Boss

Nana Appiah Mensah

Chief Executive Officer, (CEO) of the Zylofon conglomerate, Nana Appiah Mensah, in the last year or so, has been all about Ghanaian entertainment; having invested billions of Ghana cedis to elevate the sector and empower players and stakeholders within that domain – is privy to this fact, just like everybody else.

The paradigm seems to have shifted as the young entrepreneur and one of his fledgling business models, Zylofon Cash, is sponsoring the floundering Ghana Premier League in a million dollar sponsorship package that is said to span a period of 5 years.

Foray into Sports

Observers and critics wondered where the attention of Zylofon would be fixated, sports or entertainment? – and that bewilderment was cemented by remarks of the Chief Executive Officer, who posted on the seeming competition that is bound to occur between the two investments.

In his post, he stated that, creative arts and sports would be competing to determine which sector contributes to the economics fortunes of Ghana.

“A new dawn and a golden age in Ghana football. Creative Arts & Sports would be healthily competing, in a bid to determine which sector contributes more to Ghana’s economic fortunes. Let’s watch keenly and see which sector earns the bragging right. Game On! ..Ghana is watching,” he posted!

Zylofon, within  a spate of 2 years, has established varied units in show business; Zylofon Music, Zylofon Cash (Publishing ), Zylofon FM, Zylofon TV, Zylofon Arts Fund, Zylofon Arts Club, Zylofon Movies, Zylofon Cinemas and Zylofon Fashion among others.

By Deborah Kotei,

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