CAPTIVATING PROFILE! See Who Becca Got Married To

Tobi Sanni-Daniel

After the news broke, turns out a number of people are lost on who this man who married Becca is. Well, your credible news portal, is glad to share with you the profile of Tobi Sanni-Daniel, Becca’s husband.

Award-winning Tobi Sanni-Daniel is the entertainment generalissimo who won the Entertainment Executive of the year category, at the 2015Nigerian Entertainment Awards.

Over the years, his innovative role in the development of talents has earned him the position of a first-class event manager who is very instrumental in the promotion of premium showbiz stars like Ice Prince, DJ Caise, DJ Spinal, Elderson Echiejile among several others.

Sanni-Daniel who studied Business Administration and Management at the University of Ilorin has a rich working experience in the banking sector.

He worked with Triumph Bank, later moved to Liberty Bank, where he acted as the head of treasury operations, and later served as the Operation Head, at the Corporate Head Office in the same bank.

Subsequently, he joined Equitorial Trust Bank and Bank PHB, where he acted as Brand Head in both banks.

He eventually left the banking sector for entertainment in 2010.

Having gathered all the required knowledge in management studies and building for himself an enviable corporate experience Sanni-Daniel hits Nigeria’s entertainment scene and started making his marks. It will be very significant to highlight here that this Lagos born entertainment maverick played a key role in the thrilling Ambode’s ‘I believe’ campaign where celebrity endorsements from top Nigerian superstars not only activated the Ambode’s brand but also contributed immensely to his victory.

Surprisingly, the talented manager could hardly be seen giving self-appraisal over his seeming achievements in Nigeria’s entertainment sphere and this contributes to reasons his name may sound unfamiliar to some people in the public but remains highly celebrated among stakeholders in the industry.

My intention is not to be famous but to have the right mechanism in place to further enhance the visibility of already visible brands. We project our clients by ensuring for them consistent relevance, building them a formidable brand equity, portfolio management, risk and credit management and new market strategies. My clients are naturally meant to be bigger than me. They are the celebrities and not me.” He noted in a recent interview.

He added that his company State of Mind Entertainment (SOME) is one that attempts to manage brands with a minimum of 70% Top of Mind Awareness (TOMA) amongst industry colleagues. Speaking on his award as the NEA’s, Entertainment Executive of the year , he humbly recognized other top executives nominated in his category saying the event pulled the game changers in the entertainment industry. “Those in my category (Ossy, Emperor Gizzy, Mr. Dilly, JP-One Nation, Howie-T),are some of the finest hands in the industry, their contributions speak volume and I have nothing but sheer respect for these champions.”

The excited celebrity manager said the gesture will serve as a huge motivation which will spur him to greater achievements. On the standard of Nigerian entertainment when compared to the global market, he believes Nigeria is full of opportunities emphasizing that talents that abound in the country is humongous.

By Deborah Kotei

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