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MORE ROOM FOR IMPROVEMENT: Kudos To Golden Movie Awards But…

Opinion

MORE ROOM FOR IMPROVEMENT: Kudos To Golden Movie Awards But…

Over the weekend, the attention of most entertainment enthusiasts was fixated on one event, the Golden Movie Awards – and social media was awash with commentary on happenings on the awards night, especially for the multitude that tuned in to view.

For now, Golden Movie Awards is the only awards scheme in Ghana dedicated to the movie industry – with other awards dissolved and the other organizers not knowing what to do with their scheme.

For a scheme that encompasses all other African countries and for it to have been sustained for 4 years, NMJ Ghana deserves all the plaudits for its efforts.

Good Effort

It is a torrid business organizing an awards scheme just for Ghanaians in Ghana, so one can imagine what it takes to put together a scheme for Ghanaians and the rest of Africa.

It takes some exertion, determination and perseverance to organize such a scheme and involve other nationals – fly, house and feed them, from days of preparation through to sittings of the Jury, all the way to the main awards night.

With limited support, NMJ Ghana deserves approbation on how they’ve been able to put together such an arduous engagement and what was witnessed at the Movenpick Hotel last weekend, in spite of all the howlers, was no little feat!

The organizers, after pulling off 4 installments of the event, need encouragement and that would come via support – massive succor to help elevate it to meet international standard.

If the Government of Ghana, through the Ministry of Tourism, Arts & Culture, has committed to host the All Africa Music Awards (AFRIMA) in the next 3 years, it should be able to give support to NMJ Ghana, which have been promoting domestic tourism and selling Ghana for the past 4 years.

 Timing

It’s always been a challenge for event organizers to adhere to advertised time of the commencement of such events, especially for awards shows that are heavily dependent on celebrities showing up on time for the red carpet moment and also at the main event.

Just like the first edition of the GN Bank People’s Celebrity Awards and the 19th edition of the VGMAs, the Golden Movie Awards got their timing right, closing the event just after midnight.

With how the event looked disheveled at some point, it is impressive how the organizers were able to make the time – saving most viewers from the seeming boredom but most importantly, closing quite early.

Patronage

This commendation goes to the filmmakers and actors who turned up in their numbers to support the awards and thumbs up to NMJ for not selling tickets but issuing out invitations to stakeholders – the first time for any major awards scheme in Ghana, arguably.

Apart from the Ghanaian actors who turned up for the event, other nationals represented their respective countries  – giving the scheme that all African touch, something other movie awards schemes in Africa do not have.

Without the support and presence of these celebrities, there would be no show but consistently, these actors, producers and directors have all exhibited love to the scheme and what transpired over the weekend cements the assertion that the Golden Movie Awards has come to stay.

Shortcomings

Production for the event was not solid and for an event shaped for the entire African market, it was sub-standard and could have been better. At a point, it looked as though the event had no form of direction – giving room for anybody to say and do whatever they wanted, live on air.

It was also evident  the award presenters for the night were not properly prepped – giving most the leeway to not act right. The performance list looked awkward, ill timed and ill informed, obviously not fit for a grand stage as an international movie awards.

It was okay to jam, considering how excited patrons were to sounds from the DJ, but for a moment, it looked like a high school jam, with all these cell phones out and how nauseating it was to see almost every female patron ‘snapping’ away.  It surely looked amateurish!

For an international awards scheme, it is basic for the usherettes to lead the award presenters and respective winners back stage after receiving their award in order not to mar the fluidity and continuity of the event.  Not at the Golden Movie Awards, where usherettes, presenters and winners were all over the place.

Music Awards? Slow Your Roll, Madam!

Some are still in shock over the statement that NMJ Ghana is going to venture into music awards. Some are yet to get over the disbelief on the audacious statement made by Mimi Andani, Director for NMJ Ghana, that, music awards are next on their agenda.

Madam, please relax, take your time!

The Golden Movie Awards, in spite of the great strides it has made in the last couple of years, is not there yet. It has such fundamental challenges that ought to be fixed if they expect it to be counted as one of the best in Africa.

The ambition to create a music award scheme is welcome but learn to crawl, walk before you start to run. Crawling at this stage of the Golden Movie Awards has not been easy and you are already touting a music awards?

Mimi Andani – Director, Golden Movie Awards

The admonition is simple; perfect the Golden Movie Awards  – make it appealing to attract support and massive patronage. Make it a household name, then you can now think, and I am muse over the possibility of organizing a music awards.

By Arnold Asamaoh-Baidoo, www.entertainmentgh.com

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