By Arnold Asamaoh-Baidoo
IN a season where social media is fixated on which female celebrity is showing her backside, whether natural or fake, I have decided to put my spotlight on another Ghanaian female, who has arguably the biggest natural backside that could mesmerize social media if ever she chooses to but has decided to champion a cause that is changing lives across Africa.
Today, I extol a refreshing change to the canker in our media; I choose to celebrate positivity, the real MVP, the real role model young girls should look up to – Ms. Peace Hyde!
Same setting, different mindset
In the aftermath of the fourth edition of the Ghana Movie Awards in 2013, the narrative was not on who won what prize or who dazzled on the Red Carpet, it was on a lady who made quite an impression with her well-endowed physique – big boobs, big backside and wide hips.
Clearly, whoever introduced Peace Hyde to the audience that night just wanted to generate attention and instigate some hype for the event and most probably, for her.
As seen today, she was supposed to parlay that two minutes of fame she gained on that night into becoming a socialite or a social media sensation, racking up the numbers on her social media handles.
Peace was supposed to become a legend by exposing her body at every given opportunity, start a twerking rage and make a name for herself as that African lady that has the best body on display.
She was presented with the same setting accorded many others that came before and after her – and she had the tools to run it with it and create a certain career path. But she had a different mindset, a mentality that has changed lives across Africa and killed a stereotype while keeping her clothes on.
A bold statement
Peace Hyde is generating a lot of positive news and making a good name for herself out there but some forget that she started here in Ghana.
After the Ghana Movie Awards introduction, she went on to host many other gigs, and she distinguished herself as a personality that was more than a pretty face with a banging body.
Then came the television shows, notable among them the D-Black- produced show, EFGH on ETV, and Friday Night Live show on GHOne TV. She also had co-hosting duties on the popular music reality show, MTN Hitmaker, where she hosted the event alongside the likes of Bola Ray and Giovani Caleb.
Obviously, the Psychology degree holder from Middlesex University in the UK, had a plan, in spite of the introduction of her well-endowed body to the Ghanaian populace, and that was to change how female celebrities are projected.
Impact and influence
In the space of seven years since her infamous introduction, Peace Hyde has chalked some impressive feats that have elevated her to the levels of some of the most powerful and respected women in Africa.
As a media personality, she is the creator, producer and host of two leading flagship talk shows; Forbes Africa’s My Worst Day with Peace Hyde (three seasons), the only show that speaks to Africa’s billionaires and Forbes Woman Africa Against the Odds (two seasons) on the CNBC Africa channel on DSTV, reaching over 60 million households in Sub Saharan Africa. The show has also been syndicated across multiple networks in Africa.
She is also the head of Digital Media as well as the West African correspondent at Forbes Africa, responsible for the editorial content from the West African region as well as driving revenue growth for the brands through partnerships.
Her works as a journalist have appeared in the likes of Black Enterprise Magazine, Huffington Post and Fox News. She has been a judge for a number of prestigious awards including the CNBC All African Business Leaders Awards, The Chivas Venture Fund and the Veuve Clicquot Business Woman Award.
As an activist, she is the founder of Aim Higher Africa, a not-for-profit organization with a focus on building the next generation of entrepreneurs and change makers in Africa by educating, inspiring and empowering young leaders.
The organization has been engaging and providing quality education for entrepreneurs across the continent to learn and develop through invaluable connections to like-minded peers, access to investors, mentorship and financial literacy workshops.
Since its inception, the organization has created over 6,000 small businesses in West Africa and reaching some three million plus students.
In 2018, Peace Hyde launched her skills acquisition center in Yaba, Nigeria, to provide free education and also provide skills training for start-ups in Nigeria through her innovative Mind-set Reorientation and Design Thinking (MRDT) curriculum.
She has also honed her skills as a motivational speaker where she regularly speaks on the power of the mindset, fulfilling a purpose, entrepreneurship development and education while also commenting on gender equality and women empowerment issues.
She was the keynote speaker for the Flourish Africa Conference, a platform created by Africa’s richest woman, Folorunso Alakija. She was also a speaker at TEDX Accra, TEDX Kumasi, Global Social Awards in Prague, Essence, Africa 2018 Forum in Egypt, Social Media Week Lagos, and Hustle in Heels London and many others.
Recognition & laurels
In her short time of being in the industry, Peace Hyde has received a plethora of nominations in recognized awards across the world and a number of them.
Just recently, she won the African Social Impact Award at the UK House of Parliament, House of Commons for her transformative and leadership role in helping African youth achieve their fullest potential through education and entrepreneurship development.
She is also a laureate for Obama Foundation’s ‘Obama Foundation Leaders Africa Fellow’, Women for Africa Award, The African Network of Entrepreneurs Award, Style Africa Award, and African Broadcaster of the Year Award among others.
She was listed in the United Nations’ ‘Most Influential People of African Descent’ for two consecutive years, 2017 and 2018.
She brings hope
It is scary and quite upsetting to see young girls in this generation unashamedly put up videos of them shaking their bum-bum and speaking gibberish about their lifestyle, all in the name of seeking relevance and clout on social media.
These young girls pick inspiration from some of our so-called celebrities who do same; displaying their phony lifestyles on social media and creating a bad image for the industry.
Peace Hyde and many like her are out there, impacting lives and communities and it is only fitting and imperative that such stories are told, shared and celebrated.
The likes of Peace Hyde bring such hope and inspiration to the young generation. She is indeed a real role model that must be emulated and portrayed as a genuine mentor.