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PROMOTION OF “LEGIT” GHANAIAN MUSIC IS HERE! Okay FM Introduces “Wednesday Live” With Abeiku Santana

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PROMOTION OF “LEGIT” GHANAIAN MUSIC IS HERE! Okay FM Introduces “Wednesday Live” With Abeiku Santana

Highlife is a music genre that originated in Ghana. It uses the melodic and main rhythmic structure of traditional Akan music, but is played with Western instruments.

In recent times, many pundits have expound that any musician who cannot play live are not greats and this has compelled many young musicians to reconsider their acts and start collaborating with bands and band groups alike.

It is evident thus far that, there have been numerous performance locations through the country. There are regional cultural centers, which serve as the hub of neo-traditional activities.

Major hotels and pubs provide spaces for small combo bands to perform at Friday nights and the weekends. A tap on the shoulders of the brains behind Abrantie Spot, +233 Bar & Grill, Pianobar, Fridays, Chez Afrique, Kiki bees, Carbon, Republic bar in Accra, Echoes Valley, +2 Pub & Kitchen in Kumasi. Hans Cottage in Cape Coast, Gold Spot in Takoradi etc.

These bands including the Patchbay, Ohia beye ya, The Character, Kente band, Asa band, Palmwine Ensemble, Safoa band, Dela  Botri and Hewale band, Abizaa Band, Deep Wave and others provide us with great entertainment as the repertoire cut across different genres but try to maintain the organic nature of our highlife music.

However most of these bands and groups have started their own projects similar to major artiste and labels but have been adequately promoted to help open multiple streams of income to improve their sets, they have backed, supported, played and toured with almost every artistes in the country so deserve a lot more encouragement, opportunities and promotion across all the media channels including radio.

Radio is the oldest and most important medium to spread music. Bands today still rely on the radio to support their music so people will want to but into their vision.

People listen to music for a variety of reasons. Some listen to music to relax in which it serves as a sort of escape from everyday life, some because they are a fan and follow a certain artist, and others because they can relate the lyrics to their own personal experiences. Whichever the case may be, music has and continues to serve an important role in people’s lives.

Okay FM and it’s partners have started a new program dubbed “Wednesday Live’ as a one stop shop experinec for all music lovers and the world, the big idea of Wednesday live on 101.7 fm is to promote bands and groups as they are left out in the promotion of organic and authentic music on radio, encourage more young students to study music and foster collaboration between music artiste and band groups.

Wednesday Live kicks off on Wednesday 14th, March.

Source: Nydjlive.com

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